Casper Green

Writing, Editing, and Online Services

Casper Green

Writing, Editing, and Online Services

My Services

The links below take you to sections on each of my individual service areas. Check them out for additional details and examples about what I offer. 

Websites

Having an online presence has become essential for business and many personal situations. I offer website building services, as well as related fields, like SEO, website management and content creation.

Writing

I am a writer first and foremost. I can write at various levels for different audiences, such as scientific and academic work, as well as blogs. I offer a range of related services, like editing, proofreading and academic support.

Business Support

I can also provide support for business in a range of ways. Some examples include technical support, bookings management, researching solutions, teaching how to use specific programs and much more.

Websites

There are countless companies out there already that offer website creation services. I do this too, especially for small businesses and websites for individuals. But, I also focus on related areas, such as SEO, website management, content creation and technical assistance. 


Basically, I can be as hands on or as hands off with your website as you need. I can also provide advice in specific areas or teach you how to do tasks. Some of my key services include the following: 

Website Creation


I primarily focus on basic website creation, which means websites of 10 pages or less. However, I can develop simpler or more complex sites as needed. I have two areas of expertise: 


Squarespace Websites

  • Beautiful and functional websites (e.g. Unite Church)
  • Visual style is based on client preferences
  • Relatively easy for beginners to edit after creation (I can provide instructions if necessary)
  • Perfect for local business and for personal sites
  • Site creation is generally fast and inexpensive
  • The best choice for most situations

I'm a Squarespace Circle member, giving me extended trials and discounts on Squarespace plans.


WordPress Websites

  • WordPress ultimately offers more control and flexibility
  • Good for complex websites that require a precise style or unusual functionality 
  • Allows for a greater level of SEO optimization 
  • Important for sites that will update regularly (e.g. blogs), especially those who aim to make money online
  • Time can vary dramatically

One of the first steps in this process is to talk about what you’re specifically looking for, both in terms of appearance and functionality. I can show you examples of what is possible and highlight areas to consider. 

Technical Assistance, Advice and Website Management


You might want to build your own website, or you may already have one. If so, I can provide support and guidance as you need it. This might include managing the site for you or showing you how to do specific tasks. 


In a similar way, I can make changes that you need to your site. For example, you may need to update a price list from time-to-time or add in new information. 


I can also help you work out the best solutions to challenges or simply give feedback on whatever you need. Because I have worked on and around websites for so long, it is often easy for me to find solutions and approaches that you may not have thought of. 

Content Creation


Having a regular stream of content is critical for many websites, to ensure that they get traffic and rank in search engines. I am able to create this content with as little or as much direction as needed. I typically work as a ghost writer, which means I am not identified on the site in any way. 


This is my most prominent role at present and I develop regular content for up to 5 different websites per week. One example is the site Kapok Multicultural Caregiving, where I am named as a content writer. I have extensive experience in this area and have been writing on some sites for several years. 

SEO and Local Marketing


SEO stands for Search Engine Optimization and is a strategy used to get websites ranked in search engines (particularly Google) and drive traffic to them. The field is constantly changing, especially as search engines do not disclose everything about how they rank websites and tend to make changes as they go.


Even with the way the field changes, taking advantage of SEO can make a large difference in the success of a website, especially if you are targeting an international audience.


I have considerable experience in the field of SEO and continue to monitor the current best practices and training that is available. Two of the sites that I work with are specifically about this topics, which requires me to stay abreast of changes that occur.


While results are never guaranteed in this field, my knowledge of SEO can give you a boost when creating or managing a website. This is particularly true when combined with content creation services.

Writing

Writing is both my profession and my pattern, something that I have always loved and focused on. As a result, I offer many different services that are directly and indirectly related to writing.


It would take too long to provide details on every single option here - as I can write for most different contexts. But, I have included some examples below. As always, you can contact me for more details or simply to discuss ideas. 

General Writing


Over the years, I’ve written content for many different situations and in various styles. This has included helping university students with their papers, writing regular content for a range of websites and creating early drafts and summaries for non-profit agencies in the United States.


This background allows me to write for various types of audience, depending on the setting and the requirements. I am also able to create many different formatted documents, including resumes, cover letters and price lists.


Finally, I am effective at turning concepts and ideas into writing, even when you don’t have all of the specifics. In some cases, this allows me to write with only a partial idea of what you need – and we can tweak the piece as we go along.


Some specific examples include the following:

  • Website content creation (e.g. blog posts)
  • Formal writing (e.g. cover letters, resumes, application letters, proposals)
  • Statements, letters and documents for specific situations (e.g. an explanation about change in circumstances or simply a tricky letter to a family member)
  • Publications and emails (e.g. PDF guides, weekly newsletters)

Proofreading and/or Editing


Another major area is proofreading other people’s work. This can include writing of any type, whether it is formal or informal, professional or casual. I can provide feedback about any errors present and/or make changes directly, depending on your needs.


I can also simply look for errors or give more detailed feedback about how well the writing suits your goal and what changes you might consider making.

Business Support

I am able to help you develop, grow or manage your business in a range of ways. I primarily focus on practical approaches, such as completing tasks that you don't have the time or expertise for. 


The services below are some examples of this concept in practice. As always, your specific needs are likely to vary and I can adjust what I provide accordingly. 

Scheduling, Organization and Management


I can help to organize and manage in a range of ways, depending on your specific situation and needs. This may involve setting up systems that you can then use to make life easier and more efficient. Examples include:

  • A remote calendar system (e.g. Google Calendar), allowing you to update events and book appointments on any device, while having them sync across automatically.
  • Systems for ensuring you know when bills are due and can pay them easily.
  • Invoicing and time management systems for small businesses.
  • Moving to a cloud-based system to ensure data doesn’t get lost.
  • Using systems like Google Docs for when multiple people work on the same documents and files.
  • Determining optimal strategies for saving time, money and effort.

In other cases, this could involve me actively managing specific areas, such as:

  • Social media marketing or replies for businesses
  • Regular posting on Facebook
  • Converting manual appointments into a digital format
  • Data entry
  • Transcription

Research



There are many other ways that I can compile information, along with different topics to consider. Because I typically charge by the hour, this type of service is often inexpensive, especially if you are looking for relatively basic information on a given topic.

Teaching 


In this role, I can also provide teaching and support in a range of areas.


For example, many people need to use specific pieces of technology or programs (such as Google Drive) for their business management. But, if you’ve never tried to before, these tasks can be confusing and overwhelming. I can help people learn what they need to know and also troubleshoot issues along the way.


I can provide similar support for non-business related needs too, such as figuring out how to use a new phone or piece of equipment.  


Because I am self-employed, I can often respond to problems quickly, even when doing so involves meeting in person. While I do not have the range of expertise as a professional IT Consultant, I do have many of the same skills – and it is often more practical and less expensive to use my assistance for many situations.

Individualized Services 

All of the services discussed on this page are simply examples. I am able to customise services based on the needs of clients. This gives me the ability to work on simple or complex tasks. In most cases, I charge on an hourly basis and clients are able to requests tasks as they need them. This provides additional flexibility.


I am also able to interact remotely or in person. I operate out of Nelson, New Zealand but many of my long-term clients are in the United States. For local clients, initial face-to-face meetings often work best, while online communication can be effective later on. 


After all, each person and business will have a unique set of needs. The trick is to find the best way to meet those needs, with the least hassle. There are many ways that I am able to help. If nothing else, I might have some ideas that you simply haven't thought of. 

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