Casper Green
Writing, Editing, and Online Services
Casper Green
Writing, Editing, and Online Services
My Portfolio
I have worked on a large variety of projects over the years, including many private or ghostwritten projects. Below are those I have permission to share.
Old Stigmas! New Colors!
This book was a passion project for a client, one that I was heavily involved with from start to finish, including planning, research, writing, and editing. Old Stigmas! New Colors! examines older gay men coming out in the United States, with an emphasis on challenges that are specific to this population, along with possible solutions and practical tips.
While the book focuses on a narrow audience, it also talks about some fascinating themes that apply more broadly, including:
- The intersection of masculinity, sexuality, and aging.
- Social pressures surrounding masculinity and how these affect self-image.
- What the Bible says about being gay and what it means to be a gay Christian.
- The power and value of having an 'in-group', a place where one can feel connected and be authentic - and why this can be more challenging for some groups of people.
- Concepts surrounding identity, including how it is formed, what it means, and how it changes across the lifespan.
How to Earn as a Caregiver
This eBook was developed for Kapok Aging and Caregiver Resources and highlights many ways that caregivers can make money, even when they are largely homebound and providing unpaid care for a loved one.
Around 20% of the content in the book is specific to caregivers. The rest is relevant to anyone looking for alternative ways to earn, including side hustles and fully fledged online businesses. In the 60-page book, I highlight the different approaches you can consider, along with complexities and challenges that are easily missed.
Much of the information in the book comes from personal experience in developing my own business and helping others to develop theirs. Key topics include.
- Getting paid as a family caregiver (in the United States only)
- Making money through a blog, including through affiliate marketing, ads, or selling products.
- Selling products, including those you make yourself and items you purchase and then resell.
- Gig economy jobs, particularly through companies like Uber.
- Selling services, either in person or online.
Kapok Aging and Caregiver Resources
Kapok Senior and Caregiver resources is my largest ongoing project. I played the technical lead in developing the site from the ground up and continue to work with driving traffic, SEO, and adapting the site to changing trends.
Beyond that, I'm highly passionate about the content and themes, particularly the intersection of caregiving and mental health. My roles include the following:
- Content creation & planning
- Research & data analysis for content
- Social media management (Facebook, Twitter & Pinterest)
- Keyword research & search engine optimisation (SEO)
- Website design, maintenance & troubleshooting
- Development of a comprehensive housing eBook
- Monetization via Google AdSense & affiliate marketing
- Outreach to other websites
- Email marketing
Nelson Brows and Beauty
Nelson Brows and Beauty is a Nelson-based beauty clinic that specialises in cosmetic tattooing, dermal needling, and laser services.
The company is run by Rachel Ham and Sophie Ham. The sisters formerly had their own independent business, which were Nelson Microblading and Beauty4all, respectively.
My roles for the sisters varied as their businesses evolved and included the following:
- Website development (Nelson Microblading, Beauty4all & Nelson Brows and Beauty)
- Research & development of specialised content
- Development of copy
- Creation of forms & documents
- Tool research & recommendations
- Booking software management & integration
- Reconciling invoices & payments
- Corresponding with customers
Meredith Thorpe Artist
Meredith was a local artist and I developed her website to showcase her wide variety of artworks. She passed away in 2023 and her website currently remains live, as a testament to her artistry and creative spirit.
- Initial site planning & development
- Creation of specific pages to achieve goals (e.g. cards for sale)
- Site updates as pieces are sold & new artwork is created
- Advice on blogging
Other Mentions
- The National Council of Aging (NCOA): Hobbies for Caregivers to Ease Stress, Make Life Better
Kapok Senior and Caregiver Resources
Kapok Senior and Caregiver resources is my largest ongoing project. I played the technical lead in developing the site from the ground up. The site currently receives 4,000 to 5,000 visitors per month and uses no paid advertising.
My roles include the following:
- Content creation & planning
- Research and data analysis for content
- Social media management (Facebook, Twitter & Pinterest)
- Keyword research & search engine optimisation (SEO)
- Website design, maintenance & troubleshooting
- Development of a comprehensive housing eBook
- Monetization via Google AdSense & affiliate marketing
- Outreach to other websites
- Email marketing
Nelson Brows and Beauty
Nelson Brows and Beauty is a Nelson-based beauty clinic that specalises in cosmetic tattooing, dermal needling, laser services and beauty treatments.
The company is run by Rachel Ham and Sophie Ham. The sisters formerly had their own independent business, which were Nelson Microblading and Beauty4all, respectively.
My roles for the sisters varied as their businesses evolved and included the following:
- Website development (Nelson Microblading, Beauty4all & Nelson Brows and Beauty)
- Research & development of specialised content
- Development of copy
- Creation of forms & documents
- Search engine optimisation (SEO)
- Tool research & recommendations
- Booking software management & integration
- Reconciling invoices & payments
- Corresponding with customers
Meredith Thorpe Artist
Meredith is a local artist and I developed her website to showcase her wide variety of artworks. The site is an ongoing project and my roles include:
- Initial site planning & development
- Creation of specific pages to achieve goals (e.g. cards for sale)
- Site updates as pieces are sold & new artwork is created
- Advice on blogging
About Me
I'm a wordsmith, a learner, a problem solver and a deft hand with technology. I've been running my online business for more than eight years now and have touched on many different fields along the way. I'm never one to shy away from a challenge. In fact, my ability to learn and adapt is my main strength.
My online experience includes website creation, affiliate marketing, Google AdSense, SEO and an insane amount of writing (often 10,000+ words a week!). I have a Bachelor's degree in Biology and Biochemistry, along with a Master's in Zoology - just for good measure.
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